David Yeiser🍔

Regular guy™

I’m married with two kids and live in Louisville, Kentucky. I enjoy to read and acquire books. I used to like coffee, but now I drink one 6oz. cup every morning at about 6:45am and that’s it, so to put it as an interest would probably give the wrong impression. This website is officially a personal site, but for all practical purposes it functions as a web design and development portfolio site.


I am a designer and developer and work primarily on design systems — specifically where the design system meets the engineering side — and have spent a lot of time on design system code management and documentation as well as general methodologies for design system delivery and success within an organization.

For a long time now I’ve distinguished myself by doing the hard work that works. I communicate clearly and efficiently, work well with others, and feel just as much at home with the development team as with the CEO.

I’ve had stints as an urban planner, startup co-founder, lead designer (digital agency & in-house), jack of all trades at a Silicon Valley startup, and I’ve freelanced full-time. The work in these roles has included design system management and success, design system documentation, enterprise software design, print design, interactive design, marketing design, information architecture, product, feature and people management, copy-writing, mobile app design, and miles of CSS, HTML and JavaScript.

I freelance full-time and enjoy it a lot — feel free to send me a message if you have a project you could use help with: hello@davidyeiser.com.

Here are the technologies and tools I typically work with:

    • React
    • JavaScript
    • Style Dictionary
    • CSS/HTML
    • Node.js
    • Next.js
    • Figma
    • Adobe Creative Suite
    • WordPress
    • Glyphs
    • Git
    • TypeScript

And just in general I’ve been working on the web for a long time now and have experience with all the usual things web designers do. You can read more about all of this on the Work Process page.

Designer, hath thee any philosophy? Not much, just that everything derives from that venerable master unit of design, typography.

Work Highlights

A short history of my engagement with web technologies, startups, and freelancing life.

  • 1997/98 — Made my first website on AngelFire. Just couldn’t get over the fact that I could generate a website just by writing text.
  • 2001 — Was hired to help out with the website for a local leather and tack shop which did signifcant domestic and international online business thanks to the owner’s prescience regarding ecommerce. Worked that MS Frontpage.
  • ~2001/02 — Saw that the web was heading towards JavaScript and DHTML and figured it wasn’t for me. Got into coffeeshops and playing Ultimate Frisbee instead (I was in college).
  • 2003 — Was so taken by a navigation menu design that I decided to roll up my sleeves and figure out the mountain of JavaScript and wierd markup that I was sure powered it only to discover it was a simple unordered list styled by some CSS.
  • 2004 — Decided to switch my personal website from Blogger to my own setup. Had planned out an intricate system of organizing static HTML files when finally I thought perhaps there was a better way and discovered the nascent blogging platform, WordPress.
  • 2008 — Created a WordPress premium theme business called Artisan Themes.
  • 2009 — Started my first company under which I was to start freelancing full-time, Design Intellection.
  • 2011 — Co-founded a company called Potluck with a friend.
  • 2012 — A friend and I published a geography-based trivia game for the iPhone called Borderlines.
  • 2012 — Moved to California to work at a startup.
  • 2013 — Wrote my own iOS app and published it on the App Store (weather app).
  • 2013 — Moved back to Kentucky.
  • 2015 — Started freelancing full-time again.
Headshot of me in an apple orchard.
Portrait shot in dark studio: stop animation from profile to face forward.
Hand on head, sitting in a chair, slouched, staring at a laptop.